I am the creative lead, driving 360º marketing initiatives that craft compelling narratives and elevate brand engagement across luxury, fashion, beauty, lifestyle, wellness and hospitality sectors. I love what I do!
HAPPYXNATURE 360º Branding, Creative Direction, Digital Design, OOH, Packaging, Social, Copywriting
DNM/LAB® 360º Branding, Creative Direction, Digital Design, OOH, Packaging, Social, Copywriting
MALAGASSI 360º Branding, Creative Direction, Digital Design, OOH, Packaging, Social
CONCEPT LAB – BARE&CO. 360º Branding, Creative Direction, Digital Design, OOH, Social, Copywriting
ANISA BEAUTY Branding, Creative Direction, Copywriting, Photography
CONCEPT LAB – TIMBERLAND 360º Branding, Creative Direction, Digital Design, OOH, Social, Copywriting
PARFUM BEYONCÉ Bottle & Packaging Design
CACAYE 360º Branding, Product + Package Design, Digital Design, Creative Direction
NUUDS 360º Branding, Product + Package Design, Digital Design, Creative Direction
UNCOMMON SENSE Brand Launch Video
UNCOMMON SENSE 360º Branding, POS, Digital Design, Creative Direction, Video, Copywriting
NY&C SWIM 360º Branding, Digital Design, Creative Direction, Video, Copywriting
GABRIELLE UNION’S SPOTLIGHT: LITTLE HAITI, MIAMI 360º Branding, Digital Design, Creative Direction, Video, Copywriting
EVA MENDES: HOLLYWOOD GLAMOUR 360º Branding, Digital Design, Creative Direction, Copywriting
THE ART OF PERFECT HOLIDAY STYLE Digital Design, Creative Direction, Copywriting
BLAZER BABES UNITE Digital Design, Creative Direction, Copywriting
GEO NOIR F/W 2023 Creative Direction, Video Editing
CHECKERED REMIX Digital Design, Creative Direction, Set Design, Copywriting
NUMB3ERS D0N’T L1E Actual KPIs from email campaigns and new site creative/UI
Stop the Scroll – social storytelling.
HappyXNature & HXN Jeans
DNM/LAB®
Malagassi Essential Oils
Concept Lab – Bare&co.
ANISA BEAUTY – Blush Brushes Launch
Concept Lab – Timberland
Parfum Beyoncé
Nuuds – Hues for Humanity
Numb3ers D0n’t L1e
CACAYE – Fermented Beauty
Blazer Babes Unite!
The Art of Perfect Holiday Style
Checkered Remix
NY&C/SWIM: Crushing It Poolside!
To launch the S/S ’22 Swim Collection NY&C headed to L.A. and the Hollywood Hills. Featuring the amazing Marquita Pring, Adriana Cernanova & Dajia Wilson, we captured the collection through the playful & energetic lens of fashion photographer, Colette de Barros.
Uncommon Sense
Introducing a new lingerie-meets-leisure brand. You asked for better fabrics, smarter fits and figure-enhancing technology. This is Uncommon Sense. Sleep. Beach. Everything Underneath.
Gabrielle’s Spotlight: Little Haiti, Miami
The energy & passion that resonates within this community is palpable and Gabrielle wanted to create a collection that exuded the rich history and some of its many qualities – STRENGTH, VIBRANCY & BEAUTY.
AllTogetherNow
Presenting a vision that welcomes all women to share an assortment of the same styles and shown on models representative of the majority. The conversation is turning into all women, not one group of women.
True Colors
Dial up your mood for fall with your jewel-toned POV for that next show-stopping entrance!
Moto!
Motorcycle jackets have become ubiquitous enough to earn themselves a cute nick-name, but they haven’t lost an ounce of coolness. In fact, this season’s versions, with their intricate networks of zippers, are as badass as ever!
