Numb3ers D0n’t L1e

Metrics are vital for understanding and optimizing customer behavior. They reveal how well content engages, drives conversions, and fosters loyalty, providing essential insights to tailor messaging, design, and calls-to-action. They’re your critical marketing KPIs.

Benchmark: 15-25% for most industries. Achieved 22%+ for RetailWinds’ email campaigns. Factors affecting open rates: Subject line effectiveness. Timing of send.

Benchmark: 2.5% average across industries. Achieved CTRs of 3%+ for RetailWinds. Factors affecting click through rates: Content relevance and CTA effectiveness.

Benchmark conversion rates for e-commerce are 2-3%. Achieved 4.6% for RetailWinds during BFCM window. Factors affecting conversion rates: Email Content & Messaging, Email Design & Layout, Audience Targeting & Segmentation and A/B Testing.

Through SaaS platform adoption, my creative team achieved a colossal 600% lift in page views. Read case study here: https://getfastr.com/case-study/new-york-co

Through SaaS platform adoption, my creative team achieved a staggering 400% lift in our creative output. Read case study here: https://getfastr.com/case-study/new-york-co

Through SaaS platform adoption, I was able to reduce Time to Market for new creative UI/UX from 3 months to a mere 3 weeks. Read case study here: https://getfastr.com/case-study/new-york-co

Reduced annual photoshoot spend by 25% through new contract negotiations with the talent agencies.

Reduced annual retouching spend by 50% through new contract negotiations with vendors.

Increased daily PDP shot count on ecomm sets by 50% – taking shot counts from 50 per day to 75 per day, across two photo bays.