DNM/LAB®

DNM/LAB® approaches denim as a scientific pursuit, transforming traditional jean-making into an ongoing experiment. Each design merges laboratory precision with contemporary style, treating every piece as part of a continuous pursuit of denim perfection. The brand speaks to individuals who appreciate both precision and progress, offering them a chance to be part of an ongoing denim experiment that challenges industry standards while delivering meticulously crafted products. Test. Wear. Repeat.

Creative Direction & Design: Paul S. Carroll
Photography: Thierry Le Goues, Juan Algarin, Marian Sell & Colm Johnston
Makeup: Kiki Savrani
Hair: Mitch Barry
Fashion Stylists: Melissa Lovalo & Brian Cahill