The client, a tremendously successful social media star and promoter of new product, reached out with an exciting project: to start a very personal new venture, an apparel brand offering a highly curated and elevated selection of basic garments for everyday wear, for all body types! The color ways are a variety of neutral tones, hence the company name, "nuuds.” Tasked with the creation of a 360º brand experience including naming, logotype, icon development, website development and the creative direction of unique photoshoot in NYC shot by Milan-based photographer, Roberto Patella, which included friends, family, customers and models — all wearing nuuds clothing. The company was launched in record time — selling out the entire collection of apparel within hours.
