HappyXNature & HXN Jeans

Written By PAUL CARROLL

The creative direction for Kate Hudson’s HappyXNature & HXN Jeans brands presented a compelling design challenge: translate an “Eco Forward” fashion ethos into a cohesive visual language that resonates across digital and print platforms. This case study demonstrates how I developed a visual narrative that honors both sustainability and sophistication.

Creative Direction & Design: Paul S. Carroll
Photography: Marian Sell
Makeup: Kiki Savrani
Hair: Mitch Barry
Fashion Stylist: Michele Manz

PAUL CARROLL
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Kiki Savrani Beauty (in development)