NY&C/SWIM: Crushing It Poolside!

To launch the S/S ’22 Swim Collection NY&C headed to L.A. and the Hollywood Hills. Featuring the amazing Marquita Pring, Adriana Cernanova & Dajia Wilson, we captured the collection through the playful & energetic lens of fashion photographer, Colette de Barros.

DIVE BRIGHT IN!

NY&C/SWIM –

READY. SET. SWIM.

NY&C/SWIM –

DIVE BRIGHT IN! NY&C/SWIM – READY. SET. SWIM. NY&C/SWIM –

With a reverential nod to renowned American photographer Slim Aarons, noted for his images of socialites,jet-setters and celebrities of the 50s, 60s & 70s, New York & Company shot its 2022 Swim collection in L.A. The shoot concept was to capture iconic Aarons-esque images that, while showcasing a vintage hook, are firmly rooted in the (20) 20s!

Mobile Landing Pages.

Instagram posts from campaign launch.

Instagram posts from campaign launch.

Affiliate & Paid Media ads from campaign launch.

Emails from campaign launch.

Emails from campaign launch.

“CRUSHING IT POOLSIDE” Catalog Mailer.

Direct mail spreads from campaign mailer.

Polybag Mailers.

GWP sustainable tote giveaway.

Photographer: Colette De Barros @ Alyssa Pizer
Creative Director: Paul S. Carroll
Lead Stylist: Jason Leli @ Saadia Group/NY&C
Models: Marquita Pring @ IMG, Dajia Wilson @ The Industry & Adriana Cernanova @ Ford Models.
Makeup: Riku Campo @ Atelier Mgmt.
Hair: Andre Gunn @ Art Dept.
Videographer: Sebastian Kriz