I am the creative lead, driving 360º marketing initiatives that craft compelling narratives and elevate brand engagement across lifestyle retail sectors. Transforming creative vision into impactful, multichannel experiences through strategic insights and cutting-edge design that amplify brand storytelling and consumer connection.

CONCEPT LAB – BARE&CO. 360º Branding, Creative Direction, Digital Design, Copywriting

ANISA BEAUTY Branding, Creative Direction, Copywriting, Photography

PARFUM BEYONCÉ Bottle & Packaging Design

CACAYE 360º Branding, Product + Package Design, Digital Design, Creative Direction

NUUDS 360º Branding, Product + Package Design, Digital Design, Creative Direction

UNCOMMON SENSE Brand Launch Video

UNCOMMON SENSE 360º Branding, POS, Digital Design, Creative Direction, Video, Copywriting

NY&C SWIM 360º Branding, Digital Design, Creative Direction, Video, Copywriting

GABRIELLE UNION’S SPOTLIGHT: LITTLE HAITI, MIAMI 360º Branding, Digital Design, Creative Direction, Video, Copywriting

EVA MENDES: HOLLYWOOD GLAMOUR 360º Branding, Digital Design, Creative Direction, Copywriting

THE ART OF PERFECT HOLIDAY STYLE Digital Design, Creative Direction, Copywriting

BLAZER BABES UNITE Digital Design, Creative Direction, Copywriting

GEO NOIR F/W 2023 Creative Direction, Video Editing

CHECKERED REMIX Digital Design, Creative Direction, Set Design, Copywriting

NUMB3ERS D0N’T L1E Actual KPIs from email campaigns and new site creative/UI

PAUL CARROLL 10/14/24 PAUL CARROLL 10/14/24

Concept Lab – Bare&co.

PAUL CARROLL 10/10/24 PAUL CARROLL 10/10/24

ANISA BEAUTY – Blush Brushes Launch

PAUL CARROLL 10/1/24 PAUL CARROLL 10/1/24

Parfum Beyoncé

PAUL CARROLL 2/19/24 PAUL CARROLL 2/19/24

Nuuds – Hues for Humanity

PAUL CARROLL 2/17/24 PAUL CARROLL 2/17/24

Numb3ers D0n’t L1e

PAUL CARROLL 2/16/24 PAUL CARROLL 2/16/24

CACAYE – Fermented Beauty

PAUL CARROLL 7/20/23 PAUL CARROLL 7/20/23

Blazer Babes Unite!

PAUL CARROLL 7/20/23 PAUL CARROLL 7/20/23

The Art of Perfect Holiday Style

PAUL CARROLL 7/19/23 PAUL CARROLL 7/19/23

Checkered Remix

PAUL CARROLL 4/4/22 PAUL CARROLL 4/4/22

NY&C/SWIM: Crushing It Poolside!

To launch the S/S ’22 Swim Collection NY&C headed to L.A. and the Hollywood Hills. Featuring the amazing Marquita Pring, Adriana Cernanova & Dajia Wilson, we captured the collection through the playful & energetic lens of fashion photographer, Colette de Barros.

PAUL CARROLL 3/22/22 PAUL CARROLL 3/22/22

Uncommon Sense

Introducing a new lingerie-meets-leisure brand. You asked for better fabrics, smarter fits and figure-enhancing technology. This is Uncommon Sense. Sleep. Beach. Everything Underneath.

PAUL CARROLL 4/20/21 PAUL CARROLL 4/20/21

Gabrielle’s Spotlight: Little Haiti, Miami

The energy & passion that resonates within this community is palpable and Gabrielle wanted to create a collection that exuded the rich history and some of its many qualities – STRENGTH, VIBRANCY & BEAUTY.

PAUL CARROLL 4/19/21 PAUL CARROLL 4/19/21

AllTogetherNow

Presenting a vision that welcomes all women to share an assortment of the same styles and shown on models representative of the majority. The conversation is turning into all women, not one group of women.

PAUL CARROLL 4/18/21 PAUL CARROLL 4/18/21

True Colors

Dial up your mood for fall with your jewel-toned POV for that next show-stopping entrance!

PAUL CARROLL 4/18/21 PAUL CARROLL 4/18/21

Moto!

Motorcycle jackets have become ubiquitous enough to earn themselves a cute nick-name, but they haven’t lost an ounce of coolness. In fact, this season’s versions, with their intricate networks of zippers, are as badass as ever!

PAUL CARROLL 4/17/21 PAUL CARROLL 4/17/21

Subway Series

Who knew a train delay could look so chic? The Jeans-&-Sweater combination is fall’s perfect (affordable!) outfit. Jeans, when paired with a sweater, the result is versatile and always chic—a sure source of comfort in times that are a-changing (in more ways than one).