I am the creative lead, driving 360º marketing initiatives that craft compelling narratives and elevate brand engagement across luxury, fashion, lifestyle, wellness and hospitality sectors. Transforming creative vision into impactful, multichannel experiences through strategic insights and cutting-edge design that amplify brand storytelling and consumer connection.
CONCEPT LAB – BARE&CO. 360º Branding, Creative Direction, Digital Design, OOH, Social, Copywriting
ANISA BEAUTY Branding, Creative Direction, Copywriting, Photography
CONCEPT LAB – TIMBERLAND 360º Branding, Creative Direction, Digital Design, OOH, Social, Copywriting
PARFUM BEYONCÉ Bottle & Packaging Design
CACAYE 360º Branding, Product + Package Design, Digital Design, Creative Direction
NUUDS 360º Branding, Product + Package Design, Digital Design, Creative Direction
UNCOMMON SENSE Brand Launch Video
UNCOMMON SENSE 360º Branding, POS, Digital Design, Creative Direction, Video, Copywriting
NY&C SWIM 360º Branding, Digital Design, Creative Direction, Video, Copywriting
GABRIELLE UNION’S SPOTLIGHT: LITTLE HAITI, MIAMI 360º Branding, Digital Design, Creative Direction, Video, Copywriting
EVA MENDES: HOLLYWOOD GLAMOUR 360º Branding, Digital Design, Creative Direction, Copywriting
THE ART OF PERFECT HOLIDAY STYLE Digital Design, Creative Direction, Copywriting
BLAZER BABES UNITE Digital Design, Creative Direction, Copywriting
GEO NOIR F/W 2023 Creative Direction, Video Editing
CHECKERED REMIX Digital Design, Creative Direction, Set Design, Copywriting
NUMB3ERS D0N’T L1E Actual KPIs from email campaigns and new site creative/UI
Glow On. Make a Wish. Fall in Love.
Iconic signature NY&C fragrances…
Drum roll, please!
No one dons denim quite like a rockstar – add some edge to your look with the best rock ‘n’ roll-inspired black denim for fall.
Trending: Lounge-to-Street Cool
Go way beyond the gym with this season’s style stars!
New Year-New Hues
Take charge of the new year with a high-power color combo that wins every time. Classic monochromes get a boost of vitamin D for a sunny new start!
EMPOWERED
Electrify your look with fashion’s crimson color crush!
Mirrored Beauty
Give your festive outfitting a fierce boost with sequins, metallics and pops of that seasonal favorite–red. And tartan too!
Chart Toppers
Jumpsuits & Rompers: from dawn to dusk add these to your summer playlist and wear on repeat for a look that never gets old.
