I am the creative lead, driving 360º marketing initiatives that craft compelling narratives and elevate brand engagement across lifestyle retail sectors. Transforming creative vision into impactful, multichannel experiences through strategic insights and cutting-edge design that amplify brand storytelling and consumer connection.

CONCEPT LAB – BARE&CO. 360º Branding, Creative Direction, Digital Design, Copywriting

ANISA BEAUTY Branding, Creative Direction, Copywriting, Photography

PARFUM BEYONCÉ Bottle & Packaging Design

CACAYE 360º Branding, Product + Package Design, Digital Design, Creative Direction

NUUDS 360º Branding, Product + Package Design, Digital Design, Creative Direction

UNCOMMON SENSE Brand Launch Video

UNCOMMON SENSE 360º Branding, POS, Digital Design, Creative Direction, Video, Copywriting

NY&C SWIM 360º Branding, Digital Design, Creative Direction, Video, Copywriting

GABRIELLE UNION’S SPOTLIGHT: LITTLE HAITI, MIAMI 360º Branding, Digital Design, Creative Direction, Video, Copywriting

EVA MENDES: HOLLYWOOD GLAMOUR 360º Branding, Digital Design, Creative Direction, Copywriting

THE ART OF PERFECT HOLIDAY STYLE Digital Design, Creative Direction, Copywriting

BLAZER BABES UNITE Digital Design, Creative Direction, Copywriting

GEO NOIR F/W 2023 Creative Direction, Video Editing

CHECKERED REMIX Digital Design, Creative Direction, Set Design, Copywriting

NUMB3ERS D0N’T L1E Actual KPIs from email campaigns and new site creative/UI

New Year-New Hues
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New Year-New Hues

Take charge of the new year with a high-power color combo that wins every time. Classic monochromes get a boost of vitamin D for a sunny new start!

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Chart Toppers
Featured PAUL CARROLL Featured PAUL CARROLL

Chart Toppers

Jumpsuits & Rompers: from dawn to dusk add these to your summer playlist and wear on repeat for a look that never gets old.

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HappyxNature

Free-spirited and bohemian, introducing Kate Hudson’s eco-conscious spring collection.