I am the creative lead, driving 360º marketing initiatives that craft compelling narratives and elevate brand engagement across lifestyle retail sectors. Transforming creative vision into impactful, multichannel experiences through strategic insights and cutting-edge design that amplify brand storytelling and consumer connection.
CONCEPT LAB – BARE&CO. 360º Branding, Creative Direction, Digital Design, Copywriting
ANISA BEAUTY Branding, Creative Direction, Copywriting, Photography
PARFUM BEYONCÉ Bottle & Packaging Design
CACAYE 360º Branding, Product + Package Design, Digital Design, Creative Direction
NUUDS 360º Branding, Product + Package Design, Digital Design, Creative Direction
UNCOMMON SENSE Brand Launch Video
UNCOMMON SENSE 360º Branding, POS, Digital Design, Creative Direction, Video, Copywriting
NY&C SWIM 360º Branding, Digital Design, Creative Direction, Video, Copywriting
GABRIELLE UNION’S SPOTLIGHT: LITTLE HAITI, MIAMI 360º Branding, Digital Design, Creative Direction, Video, Copywriting
EVA MENDES: HOLLYWOOD GLAMOUR 360º Branding, Digital Design, Creative Direction, Copywriting
THE ART OF PERFECT HOLIDAY STYLE Digital Design, Creative Direction, Copywriting
BLAZER BABES UNITE Digital Design, Creative Direction, Copywriting
GEO NOIR F/W 2023 Creative Direction, Video Editing
CHECKERED REMIX Digital Design, Creative Direction, Set Design, Copywriting
NUMB3ERS D0N’T L1E Actual KPIs from email campaigns and new site creative/UI
Beached!
Pile on the SPF and hit the beach! And don’t be shy—jump into our latest from NY&C Swim featuring all the most-talked about styles making waves from poolside to seaside.
Bohemian Archives
Happy x Nature launched with a mission to “keep nature happy while creating amazing fashion” and has grown to become even more eco-friendly and sustainable with each collection.
Hollywood Glamour
Flattering knits. Light airy dresses. Statement stripes. Eva’s newest Spring collection is here!
It’s a Black Tie Affair
Wherever you’re invited this holiday season, these LOOKS will MAKE SURE that you attend in VIP style.
Camo & Rose
Meet the unexpected combination serving a fresh take on military chic!
‘70s Denim Remastered
There’s this whole ‘70s resurgence happening in denim right now! We’re really excited about the return of destruction and destroy, including intricate and vintage-inspired repair and restitching detailing!
Glow On. Make a Wish. Fall in Love.
Iconic signature NY&C fragrances…
Drum roll, please!
No one dons denim quite like a rockstar – add some edge to your look with the best rock ‘n’ roll-inspired black denim for fall.
Trending: Lounge-to-Street Cool
Go way beyond the gym with this season’s style stars!
New Year-New Hues
Take charge of the new year with a high-power color combo that wins every time. Classic monochromes get a boost of vitamin D for a sunny new start!
EMPOWERED
Electrify your look with fashion’s crimson color crush!
Beat the Office Chill
Chic, office-appropriate knits that you can easily slip over your sleeveless dresses and tanks. In a flash, not only will you look stylish, but you’ll be AC-ready, as well.
Mirrored Beauty
Give your festive outfitting a fierce boost with sequins, metallics and pops of that seasonal favorite–red. And tartan too!
White Now!
From warm-weather getaways to parties, kickstart summer with the one non-color that always makes an entrance. Your season of white statements is here!
Chart Toppers
Jumpsuits & Rompers: from dawn to dusk add these to your summer playlist and wear on repeat for a look that never gets old.
